In early 2016, I published a TechCrunch column on why “Everything the Tech World Says About Marketing is Wrong.” Following that article, Unbounce interviewed me for their podcast.
The podcast went live today! –> You can listen to it for free here. You can also directly download the MP3 here.
I also give a well-deserved shout-out to Ad Contrarian Bob Hoffman for his dislike of the term “content.” Seriously, read the guy.