Want to learn about creative publicity campaigns and that get you in the press and spread over social media? Read my new 11,000-word guide on Moz:
No one cares about your company or product.
Unless your CEO is Steve Jobs or your product is Google Glass, very few journalists and bloggers are going to write about you directly, because they’re reluctant to give free press to for-profit businesses. Few people are going to share something on social media that will only help a corporation to make more money. To gain significant media coverage and launch creative campaigns that spread through the Internet, companies usually need to insert their brands into larger stories.
In this post, I will help readers to do exactly that by detailing nine of the traditional publicity strategies that PR executives have developed over the past century.
Bonus:
I’ll be presenting a Calq webinar today — Thursday, March 10 at 5 p.m. GMT — organized by Alexandra Tachalova on how to create a publicity campaign to get media coverage.
Don’t forget to join!
Update: The webinar is here!