MARKETING IN 2025: How — And How Not — to Use AI and Other New Tech
Is AI hype or something real? Samuel says the answer is a bit of both. In this keynote address, he walks through the entire marketing process from market research at the beginning to communications tactics at the end to show how artificial intelligence and other new tools can or cannot help at each step along the way. Then, he highlights some of his favorite tools and shows how to use them within the overall framework.
Actionable takeaways:
— Get an introduction the entire, end-to-end marketing process (research / diagnosis / strategy / tactics).
— Learn how AI and other new tools can or cannot help specific parts of that work.
— See recommended examples of those tools and how to use them.
Example deck: https://www.slideshare.net/slideshow/marketing-in-2025-how-and-how-not-to-use-ai-and-other-new-tech/271881035
