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Insightful and entertaining insights.
No sales pitches.
After a career in journalism and years in marketing, Samuel Scott is now a professional keynote marketing speaker and member of Toastmasters International as well as the writer of The Promotion Fix column for The Drum.
He has Mini-MBAs in marketing and brand management from Marketing Week in London, a Master of Advertising Effectiveness from the World Advertising Research Center (WARC), and certifications from the Chartered Institute of Marketing in the UK (CIM UK) in marcom planning, B2B product management and product marketing, copywriting, and AI tools in marketing.
In 2019, Scott was a judge for the UK Ad Association’s Young Lions competition in advance of the Cannes Lions International Festival of Creativity. Follow him on Twitter and LinkedIn.
A 60-Second Introduction
(See full speeches: Integrated Advertising in 2024, How Brand Purpose Helps Companies)
Insights into marketing from an expert practitioner and trade journalist
Many speakers sell something — especially if they speak for free. They annoy audiences with their sales pitches for their company’s products, their books, or their consulting services. But Samuel’s company’s product has nothing to do with marketing. He does not have a book. He does not do consulting.
Rather, Samuel Scott uses his decades of experience to give business clients and conference attendees actual insights into marketing best practices rather than buzzword-filled fluff. And yes — he charges a fee instead of selling something to audiences.
Samuel’s first career as a journalist and newspaper editor lets him see through the BS that fills much of the marketing industry. His second career in marketing has provided him the insights that he now shares with the world on stages and through his columns in publications ranging from The Drum to TechCrunch.
Scott has Mini-MBAs in marketing and brand management from Marketing Week in London, a Master of Advertising Effectiveness from the World Advertising Research Center (WARC) in the UK, and a B.S. in journalism from Boston University. He is also a member of the Chartered Institute of Marketing (CIM) in the UK and a member of Toastmasters International.
In 2019, Scott was a judge for the UK Ad Association’s Young Lions competition in advance of the Cannes Lions International Festival of Creativity. Scott is American and lives in Tel Aviv. Follow him on LinkedIn, YouTube, Twitter, Bluesky, and Mastodon.
Resume / CV:
Education
Mini-MBAs in Marketing & Brand Management
Marketing Week, London, England
● Diagnosis (market research, orientation, segmentation); strategy
(targeting, positioning, objectives); and tactics (product, pricing,
marcom, and distribution)
● Brand management, codes and distinctive assets, brand architecture,
campaigns, budgeting, and tracking
Master of Advertising Effectiveness (with distinction)
World Advertising Research Center (WARC), London, England
Certifications, The Chartered Institute of Marketing (CIM UK)
London, England
● Marketing Communications Planning
● B2B Product Management & Product Marketing
● Copywriting
● AI Marketing Strategy and Tools
● AI in B2B Marketing
● Account-Based Marketing (ABM)
B.S. in Journalism
Boston University, Boston, Massachusetts, United States
Work
Head of Marketing at the IT mapping platform Faddom
2022 to present (Israel)
Professional Keynote Marketing Speaker
2017 to 2021 (global)
Director of Marketing and Communications at the IT log analytics platform Logz.io
2015 to 2017 (Israel)
Senior Director of Digital Marketing and Communications at the agency The Cline Group
2011 to 2014 (Israel and US)
Junior marketing positions at various companies
2008 to 2010 (Israel)
Journalist and newspaper editor at several companies
2002 to 2007 (US)
Additional Activities
The Promotion Fix columnist at global marketing trade publication The Drum (see here)
2017 to present (UK)
Contributing opinion columnist at TechCrunch (see here)
2016
Contributing opinion columnist at The Moz Blog (click on “blog posts” here)
2013 to 2016
Honors and Organizations
– Member, The Chartered Institute of Marketing (CIM UK), England
– Member, Toastmasters International
– Served on the jury for the 2019 UK Ad Association’s Young Lions competition
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