Who got 2019’s marketing predictions right – and absolutely wrong?
My last column of the year is live: “Am I too cynical about ‘predictions for 2019’ posts? More than a few seem to conflate a company’s own hopes/goals with prognostications about what the market will do independent of them. Is it snarky to ask, ‘How did your...WeWork shows that real profit still matters more than ‘growth’
In recent weeks, the news has grown steadily worse for WeWork. The company postponed its planned IPO amid concerns from the investment community over its financials. Revenue doubled to $1.5bn in the first half of this year, but net losses increased 25% to -$904m over...How journalism can survive and thrive
My new column is live in The Drum: How journalism can survive and thrive Should mainstream news outlets first and foremost create profits for shareholders or neutrally, objectively and thoroughly educate the public? That is the battle for the soul of journalism today....“Advertising has lost its humanity and its ability to entertain”
My new column is live in The Drum: A golden age of advertising technology has not led to a golden age of advertising effectiveness, according to a new major publication released today (15 October) at the annual EffWeek conference in London. In Lemon: How the...Believe in brand purpose? Clean your own house first
My new column is live in The Drum. True brand purpose is not running a one-off advertisement — it is something that all company actions should exude. And it is certainly not what happened at Advertising Week in New York. Last week, the major industry event held...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group