So, you’ve got legal cannabis? Here’s how to market it
My new column is live in The Drum: Cannabis has come a long way since I fell asleep watching basketball at an early 2000s college party after going one toke over the line. It is becoming big business. In the US, cannabis is illegal under federal law but states and...Is NPS truly ‘the growth marketer’s secret weapon’?
My new column is out in The Drum: “We all felt like we were in an episode of The Benny Hill Show, chasing the NPS football.” So said Gray Dudek, the founder and technology director of British creative agency Giants and Titans, while he recounted a story from a prior...The Biggest Myths in Marketing Today That You Probably Believe
(Note: I can deliver a keynote speech on this topic — see my marketing speaker page.) This is a speech on marketing myths that I debuted in Mumbai. I would be happy to give this talk in person or virtually at your company, event, or conference. Learn more here....FaceApp, TikTok and the rise of ‘data nationalism’
Are FaceApp and TikTok collecting personal information and sending it to Russia and China? My new column in The Drum today investigates: Gordon Ramsay may have just given an obscure Russian company the right to do whatever they want with his face. Last week, the...The ‘end of digital marketing’? Google is self-serving but right
My new column is live: Our industry throws around terms such as ‘marketing’ and ‘digital’ and ‘communications’ with abandon that is truly reckless. Let’s be more precise to be more effective. A few weeks before Cannes Lions (and all of the controversy there), Google...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group