Meet the women trying to turn Israel into the ‘Marketing Nation’
My new column is live in The Drum: In 2009, Dan Senor and Saul Singer published Startup Nation, a New York Times bestselling book examining how Israel had grown into a high-tech powerhouse while much of the western world was battling the Great Recession. Senor, a US...B2B Marketing and Branding Speaker Samuel Scott
Summary How Building a Brand is the Ultimate “Growth Hack” in B2B Marketing In this fun and informational keynote that can include props, Samuel will discuss the benefits of a strong brand, product marketing versus brand marketing, the importance of mental...YouTube is spreading a series of unfortunate far-right events
My new column is in The Drum discussing the rise of alt-right propaganda, anti-vaccine misinformation, and flat-earth conspiracies. So I was walking with a friend to see Avengers: Endgame a week before Holocaust Remembrance Day here in Israel. On the way, he told me...Which advertising channels are best when all else is equal?
My new column is live in The Drum: LinkedIn’s recently unveiled ‘Reactions’ will likely lead to countless marketers tracking how many ‘likes,’ ‘celebrates,’ ‘loves,’ ‘insightfuls’ and ‘curiouses’ their posts receive – as if those designations mean anything as...The pros, cons and best practices in podcast marketing
My new column is out in The Drum: A ballerina dances to music while wearing headphones. A couple makes out inside a listening booth. A teenage male shoplifter tries to get away with CDs of rap, metal – and Whitney Houston. Those scenes take place in a music store in...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group