How Much of the Internet is Fake?
The Drum has the transcript of my recent talk at the CMO Network in the UK in which I railed against everything fake on the Internet and the bullshit Brexit vote. The marketing industry had so many expectations of the digital world. For example, everything would be...Marketing’s ‘faux-feminism’ problem on International Women’s Day
My new column is live in The Drum: There is much hypocrisy in the marketing world. Some examples are the ad campaigns that some companies run for occasions such as this week’s upcoming International Women’s Day. Recently, I visited my old city of Boston, where I spent...DTC brands are shunning digital for TV and real-world events
My new column is live in The Drum: In much of the marketing industry, what is old always becomes new again – usually with a different name or new buzzword. The current direct-to-consumer (DTC) craze is no exception. In the late 19th century, the retail process in the...How do I hate open plan offices? Let me count the 63 ways
My new column is out in The Drum: Open office workers of the world, unite! You have nothing to lose but your high blood pressure. If you work in marketing, media or high-tech startups, you probably spend the day in an environment worse than the one in Office Space....How Marketing Departments Can Survive the Coronavirus Recession
(Note: This is a talk that I debuted in mid-2020 — see my marketing speaker page for more information on my various presentations.) Summary See the example deck here:...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group