The pros, cons and best practices in podcast marketing
My new column is out in The Drum: A ballerina dances to music while wearing headphones. A couple makes out inside a listening booth. A teenage male shoplifter tries to get away with CDs of rap, metal – and Whitney Houston. Those scenes take place in a music store in...The One Thing in Content Marketing That You Need to Stop Ignoring
This is a speech on content marketing strategy that I debuted in Prague. I would be happy to give this talk in person or virtually at your company, event, or conference. Learn more here. Summary How to Fix the Biggest Problem in Content Marketing Today Example deck:...How Much of the Internet is Fake?
The Drum has the transcript of my recent talk at the CMO Network in the UK in which I railed against everything fake on the Internet and the bullshit Brexit vote. The marketing industry had so many expectations of the digital world. For example, everything would be...Marketing’s ‘faux-feminism’ problem on International Women’s Day
My new column is live in The Drum: There is much hypocrisy in the marketing world. Some examples are the ad campaigns that some companies run for occasions such as this week’s upcoming International Women’s Day. Recently, I visited my old city of Boston, where I spent...DTC brands are shunning digital for TV and real-world events
My new column is live in The Drum: In much of the marketing industry, what is old always becomes new again – usually with a different name or new buzzword. The current direct-to-consumer (DTC) craze is no exception. In the late 19th century, the retail process in the...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group