2019 will be Facebook’s year of reckoning
My first column of 2019 is live in The Drum: Facebook’s stock peaked at $218.62 on 25 July 2018. It will never reach that height again. The social network will see declining growth rates – if not an outright downward trajectory – this year unless it makes two specific...Here is the FBI Report on HubSpot
What did HubSpot senior executives do to try to obtain in advance or prevent the release of Dan Lyons’ book “Disrupted”? We may never know for sure. But I have obtained the redacted version of the report from the resulting FBI investigation. Here is...Who got 2018’s marketing predictions right – and absolutely wrong?
My final column of the year is live in The Drum: Bob Hoffman once wrote that ‘the great thing about talking about the future is that you don’t have to know anything. You just make shit up and nobody can refute it.’ Well, I will do my best. Since the...How Did the Marketing Industry Get Here? (Eat Your Greens)
Last Friday, I gave the opening address at Eat Your Greens’ Amsterdam release event. The Drum has the transcript of my speech on the state of the marketing industry. The talk began with this brief video excerpt of a recent speech by Gary Vaynerchuk on the...Influencer recommendations are not celebrity endorsements
My new column is live in The Drum: For better and worse, influencers are not celebrities – and marketers ignore that fact at their peril. Amazon expanded its influencer affiliate program to the UK last week. The British ad standards authority has banned an Instagram...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group