The marketing industry is facing a brain drain – here’s how to fix it
My new column is live in The Drum: Following Sir Martin Sorrell’s departure from WPP and Mark Read’s appointment as the new chief executive, most discussion has focused on Sorrell’s new company and Read’s vision for the old one. But one issue has gone unmentioned....Next will see that moving ads from TV to digital is never seamless
My new column is live at The Drum: I bet Lord Simon Wolfson a pint that Next will return ad spend to television by the end of next year. Last week, the UK fashion retailer announced that it will double its digital advertising spend in 2019 while cutting print, TV and...Why martech companies are dropping venture capitalists
San Francisco was a city that we built on rock ‘n’ roll, but venture capital funds eventually took over. That may soon change due to growing economic and social trends in the martech and investment worlds. Social media sharing platform Buffer recently...Global social media regulation is coming
My new column is live in The Drum: Despite all his rage, is Alex Jones still just a rat in a cage? In August, Facebook removed four pages run by Jones, a vile conspiracy theorist, and his company, Infowars. YouTube closed his account. So did Pinterest. Apple banned...The new B2C vs B2B Cold War in marketing
My new column is live in The Drum: The factions do not yet need to pick a red or white rose, but the marketing industry has broken down into two completely separate groups of people who have adopted and now evangelise two very different ideologies. Online B2B...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group