Influencer recommendations are not celebrity endorsements
My new column is live in The Drum: For better and worse, influencers are not celebrities – and marketers ignore that fact at their peril. Amazon expanded its influencer affiliate program to the UK last week. The British ad standards authority has banned an Instagram...Does programmatic encourage clickbait and fake news?
My new column is live in The Drum: The Drum’s Promotion Fix columnist, Samuel Scott, moderated a panel discussion last week on publisher adtech trends in 2019 at the Barcelona office of adtech company Marfeel. The participants were Marfeel chief...The marketing industry is facing a brain drain – here’s how to fix it
My new column is live in The Drum: Following Sir Martin Sorrell’s departure from WPP and Mark Read’s appointment as the new chief executive, most discussion has focused on Sorrell’s new company and Read’s vision for the old one. But one issue has gone unmentioned....Next will see that moving ads from TV to digital is never seamless
My new column is live at The Drum: I bet Lord Simon Wolfson a pint that Next will return ad spend to television by the end of next year. Last week, the UK fashion retailer announced that it will double its digital advertising spend in 2019 while cutting print, TV and...Why martech companies are dropping venture capitalists
San Francisco was a city that we built on rock ‘n’ roll, but venture capital funds eventually took over. That may soon change due to growing economic and social trends in the martech and investment worlds. Social media sharing platform Buffer recently...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group