I’m discussing evil ad tech on Israeli TV tonight
In my column for The Drum two weeks ago, I discussed The Spinner — potentially the epitome of the worst of ad tech in how it can harm society: An Israeli tech journalist is doing a segment on the ad tech and The Spinner in two hours (11:30 pm on August 5). I do...Brainwashing your wife to want sex? Here is adtech at its worst
My new column is live in The Drum: If you need to use targeted adtech to convince your wife to want sex, you are a wanker. In both senses of the word. This is 2018, so we all know today how marketers and tech companies use online tracking to deliver direct response...Video — The Biggest Lies the Martech Industry Tells Itself
Here is an updated 2019 version of this talk with video and a new presentation deck. Here is the video (dubbed in Russian) of my keynote talk at the Synergy Digital Forum in Moscow in May. (After my Bananarama mashup, I begin “speaking” at...Agile marketing is a crutch for those who lack strategy
My new column is live in The Drum: ‘In many ways, modern marketing has more in common with the software profession than it does with classic marketing management.’ So wrote marketing technologist Scott Brinker in his 2016 book Hacking Marketing. But was he...‘Advertising is not the way’ – and other bullshit from Cannes
My new column is live in The Drum: ‘Advertising is not the way going forward,’ Mastercard chief marketing and communications officer Raja Rajamannar said last week at Cannes Lions. One question: how he can make such a claim with a straight face when so...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group