The Billions You’re Losing to Online Ad Fraud (Fifteen Seconds)
Today, in this presentation at Fifteen Seconds Europe in June 2018, I discussed the problem of digital ad fraud. The presentation is below. I will add the video later. The Billions You’re Losing to Online Ad Fraud from Samuel Scott –The biggest lies that the martech and adtech worlds tell themselves
For my new column, The Drum published an edited transcript of my keynote talk at the Synergy Digital Forum in Moscow last week. A video (dubbed in Russian) and introduction is below. (After my Bananarama mashup, I begin “speaking” at 1:47.) There is also a...I’m Speaking at Marketing Festival 2019
I’m honored to announce that I’ll be speaking alongside segmentation superstar Mark Ritson, cranky copywriter Ryan Wallman, SEO seer Wil Reynolds, and Cambridge Analytica whistleblower Christopher Wylie at the next Marketing Festival in Prague in March...Account-based marketing – another buzzword or something real?
My new column is live in The Drum: One way to sell a new type of marketing software is to proclaim that marketing has completely changed, popularise a different model, and show how – conveniently – your platform is a way to be successful in the new paradigm. Is...I’m speaking on digital ad fraud at Fifteen Seconds in Austria
I’m honored to announce that I’ll be delivering a talk on digital advertising fraud on the Media Stage at Fifteen Seconds Europe in Austria next month. If you’ll be at the event, I hope to see you there! I promise many 80s and 90s pop culture...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group