No, advertising spend is not moving online – here’s why
My new column is live at The Drum: No, advertising spend is not moving online – here’s why TV is dead. People want to have relationships with brands on social media. The marketing world is full of grand proclamations that turn out to be completely wrong when you...I’m Speaking in Moscow Next Month
For those who are in the area, I’ll be discussing the biggest myths and realities of marketing technology at the Synergy Digital Forum in Russia. Hope to see you there! P.S. I’m finalizing my 2018 speaking schedule. Want a dose of contrarian inspiration at...Black Panther and the portrayal of black people in the media
My new column is live in The Drum: One of the pleasures of journalism is learning about and writing about new subjects. If you are a curious person it is a great career. Having worked as a reporter in Boston years ago before going into marketing, I can still remember...Marketers who prioritise digital advertising have delusions of effectiveness
My new column is live at The Drum: When I was in sixth grade in the midwestern United States in 1992, every kid wanted a pair of Umbro shorts. It was the big fad because football – and the associated clothing – had flooded suburban America from the UK in the eighties...The Future of TV — Keynote at FICCI India
This the prepared text of the keynote address that I gave today at the FICCI FRAMES conference in Mumbai, India. The Future of TV: TV is Not Dying — It’s Lies, Damn Lies, and Bad Media Statistics Hello, everyone. A belated Happy Hoolie. This is actually my...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group