Facebook appears Russia’s biggest useful idiot in Vladimir Putin’s bold war
In a second and special The Promotion Fix column in The Drum today, I look at Robert Mueller’s indictments and discuss what it means for the future of social media and the high-tech world: Facebook appears Russia’s biggest useful idiot in Vladimir Putin’s bold...Byron Sharp’s new ‘marketing’ textbook is a fiery trip down under
My new column is live at The Drum: That’s not a marketing textbook. This is a marketing textbook. Or so Byron Sharp might say. After university, my first full-time job in 2002 before I became a reporter was as a staff assistant at the Beacon Hill Institute, an...HubSpot’s own financials show that content marketing is a waste of money
My new column is live at The Drum: Brand publishers should learn quality versus quantity and shut up If content marketing is so wonderful, then why is the largest company that is best known for selling, using and advocating the practice losing more than $40m every...Blockchain takes on ad fraud and the Google-Facebook duopoly
My new column — this time, a feature on the pros and cons of blockchain — is live at The Drum: Blockchain takes on ad fraud and the Google-Facebook duopoly Cryptocurrencies are beginning to smell a lot like tulips. Still no one I know in the world wanted...Want to join a martech startup? Here’s what you need to know
In addition to being a marketing speaker, I also discuss the tech world as a contrarian. My first column of the year for The Drum focuses on the latter topic: Want to join a martech startup in 2018? Here’s what you need to know first Almost 70% of executives will...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group