by Samuel Scott | Dec 11, 2017 | Marketing Essays
My new column for The Drum is out: The birth of any technology usually leads to enthusiastic overuse and then eventual moderation. Gartner’s Hype Cycle is a good visualization of the pattern. As the New Year approaches, many companies are climbing towards the Peak of...
by Samuel Scott | Dec 11, 2017 | Marketing Essays
Some end of the year news: My final keynote address in 2017 will be on Thursday, December 21, in my city of Tel Aviv, Israel, at D-Summit, the annual conference of the Israeli Digital Association. The topic will be “Breaking Through the Digital Wall.” The talk...
by Samuel Scott | Nov 27, 2017 | Marketing Essays
My new column for The Drum is live now: Over this past year, I have written The Promotion Fix column for The Drum with the mindset of the critical journalist who discusses the marketing world and speaks about the industry at events. It has led to a published piece in...
by Samuel Scott | Nov 23, 2017 | Marketing Essays
The video of my SearchLove London talk on ad blocking, GDPR, and the future of online advertising is live: Here is the full transcript at The Drum as well.
by Samuel Scott | Nov 16, 2017 | Marketing Essays
Here is an updated 2019 version of this talk with video and a new presentation deck. Thank you for the introduction. This is my first time in Denmark, so it’s great to be here and see the genius country that invented Lego and gave us Mads Mikkelsen. (Did I say that...
by Samuel Scott | Nov 13, 2017 | Marketing Essays
The tech industry believes it is good to ‘disrupt’ the world — it is even the name of the conferences held by TechCrunch — because causing massive global unrest and social anxiety is supposedly commendable. But it is much easier to destroy something than...