TV is Not Dying (CASBAA 2017 in Macau)
Today I had the honor of presenting the following talk at CASBAA 2017 in Macau, China. Here is the video and prepared transcript. TV is Not Dying — It’s Lies, Damn Lies, and Bad Media Statistics Well, that was an interesting ad to see a week after...Everything you’ve ever wanted to know about marketing buzzwords (but were afraid to ask)
My new column is live at The Drum: The old marketing world is as dead as Steven Seagal’s acting career after he became a shill for Vladimir Putin. So much has changed that we might as well throw away our copies of Philip Kotler’s Principles of Marketing and ignore all...Video: Get Tomorrow at Sanoma Media Finland
I had the honor of speaking at Sanoma Media’s annual Get Tomorrow event in Finland earlier this month. The notes and deck are at this link. Here is the video:Gary Vaynerchuk Needs to Cite His Sources
Gary Vaynerchuk wrote this on LinkedIn. I wanted to respond. “Massive brands and companies around the world are starting to decline and go out of business” Citation needed. “because they are over-investing their time and money into old media...When Ad Blockers and GDPR Kill All Adtech and Martech
Today, I had the honor of speaking at Distilled’s SearchLove London conference on the future of analytics in light of GDPR, adtech, martech, ad blocking, and surveillance marketing. Here is the video: The Drum has the transcript and my deck: Crazy Egg. Facebook....
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group