Amazon’s dismal NFL audience shows that TV’s naysayers deserve penalties
My new column is live at The Drum: Amazon’s dismal NFL audience shows that TV’s naysayers deserve penalties “Views” is a useless metric. I “view” ads on social media networks as I quickly scroll past them. I “view” banner ads on websites as I consequently...Mr. Bezos, Mr. Pichai, and Mr. Zuckerberg, tear down Breitbart News
As people may know, I was a journalist before I worked in marketing because I wanted to help the world. Today, my new The Drum column aims to do the same. I call on Amazon.com CEO Jeff Bezos, Facebook CEO Mark Zuckerberg, Google CEO Sundar Pichai, and Taboola CEO Adam...Past performance does not guarantee future media results
My new column is live at The Drum: Just because a stock rose 20% last month does not mean that it will rise another 20% next month. It’s a basic principle in finance: Past performance does not guarantee future results. The same is true in marketing. Two weeks ago,...Inbound marketing and man buns: A series of unfortunate events
My new column is out at The Drum: Say that on an average day, 10,000 people enter a specific Walmart in the US or a Tesco in the UK. Except in the case of highly targeted direct response campaigns, the company’s marketers will never know exactly why each of them...Will radio kill the Internet star?
My new column for The Drum is live: It was the fall of 1999, and I was in a dormitory room on the top floor of Boston University’s French House – the building where I lived during most of university except during a later summer journalism internship in London in...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group