The biggest lies that digital marketers tell themselves
I spoke today at 3XE Digital in Dublin on the biggest lies in the digital marketing world. Here is the transcript of my talk along with the deck at The Drum: The biggest lies that digital marketers tell themselves Thank you for the introduction. This is my first time...TV is not dying – it’s lies, damn lies and bad media statistics
My new column is live at The Drum: It’s the first rule in propaganda: If you want people to believe a lie, then just repeat it over and over again. For some 15 years, marketers have been subjected to constant reports that commercial TV will soon ‘die’. They started by...The Day After Tomorrow: When Ad Blockers Stop All MarTech
My new column is live at The Drum: Not everything that is important in marketing can be quantified or automated. Soon, we’re going to have to remember that fact. But first, let me take you back to a little theory. There have always been two main categories of...“Social media marketing” is useless – but it could be a lot better
My new column for The Drum is live: It was going to be a glorious age. A pristine age. An age without advertising. Social media was going to kill everything from TV commercials to display advertisements. People were going to ‘engage’ and have...What traditional marketers need to know about SEO
My new column is live at The Drum: What traditional marketers need to know about SEO If you think SEO is a bag of tricks to rank first in Google, you are 10 years out of date. As a recent Searchmetrics study found, getting found in Google search results is more...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group