“Content Marketing” Means Nothing — The Drum
My new column for The Drum is live: Apples are not oranges – and ‘content marketing’ means nothing The moment that you slap a call-to-action on any piece of marketing collateral, it becomes direct-response advertising. More on that after a story. Read the whole thing...Will February 2017 be the Month That Destroyed Adtech?
My new column is up at The Drum: Will February 2017 go down as the month that destroyed adtech? February 2017 has been a bad month for adtech. This month’s news should shake the industry down to its very core – and rightfully so. Marc Pritchard rocks the ad world...My Regular “The Promotion Fix” Column Debuts at The Drum
Want to learn all about the effective integration of traditional and digital marketing and how to solve the problems in modern marketing? I have debuted my new biweekly marketing column named “The Promotion Fix” at The Drum: The entire marketing industry...71 Ways Marketing Will NOT Change in 2017 (The Drum)
My first marketing column at The Drum is live! Throughout this month, countless marketers will write clickbait articles listing all of the ways that marketing is destined to change this year. Most of those pieces will be unoriginal, redundant and uninteresting. And...Why I Hate Content Marketing (Unbounce Podcast Interview)
In early 2016, I published a TechCrunch column on why “Everything the Tech World Says About Marketing is Wrong.” Following that article, Unbounce interviewed me for their podcast. The podcast went live today! –> You can listen to it for free here....
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group