How Google Analytics Changed Marketing (The Next Web)
My debut contributing column at The Next Web is now live: Ten Years Later, How Google Analytics Changed Marketing The data that you see in Google Analytics is wrong. As I explained in a recent presentation at MozCon in Seattle, Google Analytics code is a client-side...“Content” is the Worst Word the Marketing World Ever Invented
“Content marketers, in a modern version of marketing myopia, seem to think that their reason for existence is to create content rather than communicate with clients and sell stuff.” — Mark Ritson, “Is ‘content marketing’ a load of...Server Log Analysis & Technical SEO Audits (MozCon)
My September 2016 MozCon presentation and notes. If the embed below does not appear, you can see it directly at this link. Server Log Files & Technical SEO Audits: What You Need to Know from Samuel Scott Server Log Files & Technical SEO Audits: What You Need...The Value of Community: What I Will Miss from Moz
Note: I wrote this essay upon returning home from work. It is a heartfelt reaction to the big news of the day in the digital marketing world. I must state that I know nothing about the financial state of Moz or about the company’s internal operations or...How Google Analytics ruined marketing (TechCrunch)
My newest column has been published on TechCrunch: Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing strategies, marketing channels...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group