Everything the tech world says about marketing is wrong
My new column is live at TechCrunch: The biggest problem in marketing in the tech world today is that too many marketers do not know the first thing about marketing. Digital marketers — who, as marketers, really should be cynical enough to know better — have fallen...A Publicity Guide on Moz + Calq Webinar Today
Want to learn about creative publicity campaigns and that get you in the press and spread over social media? Read my new 11,000-word guide on Moz: No one cares about your company or product. Unless your CEO is Steve Jobs or your product is Google Glass, very few...The $8.2 Billion Adtech Fraud Problem That Everyone Is Ignoring
I’m honored to announce that I have debuted my column at TechCrunch, and my first column discusses the latest developments in online advertising fraud: Despite the popularity of mobile applications such as Peace, Blockr and Ghostery over the last...I’m at Content Marketing Masters in Berlin in June 2016
I’m honored to announce that I will be speaking on the integration of PR and content marketing at Content Marketing Masters in Berlin in June 2016! Get your tickets now — see you soon, Germany!Technical SEO & Log Analysis (KahenaCon Advanced)
Earlier today, I gave the following talk at Kahena Digital Marketing’s KahenaCon Advanced conference in Tel Aviv for log analytics software company Logz.io. Here is my presentation with notes below! What Digital Marketers Need to See in Server Log Files from...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group