How to Integrate Traditional & Digital Marketing (Moz)
My new essay for Moz has just been published: It’s October 26, 1985. The top song in the United States is Whitney Houston’s “Saving All My Love for You.” The top weekend movie at the US box office is “Jagged Edge,” starring Glenn...Why You’re Losing Millions to Online Ad Fraud
A few days ago, I gave this webinar for WebPromoExperts on the billions of dollars that companies are losing to fraud and in their digital advertising campaigns. For thirty minutes, I discussed: – The definition of an advertising “impression” and why it is important –...The Billions We’re Losing in Display Advertising (PMI London)
I’m honored to announce that I will be speaking at Performance Marketing Insights in London on October 30 on the topic of digital advertising fraud. If you’ll be there, please come to say hello! You can read a preview at PMI as well as a Moz essay of mine...The Change from SEO to Marketing
My first “SEO job” consisted of pumping out keyword-stuffed blog posts and then posting them on a website that would link to a company’s website while attempting to hide from Google that both sites were owned by that company. In my second “SEO...DevOps Is Changing from Solving Problems to Driving Business
The blog of DevOps Summit, the IT conference that my log analytics software company Logz.io is sponsoring later this year, published an essay of mine on how marketing and IT need to work together: DevOps has traditionally played important roles in development and IT...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group