Strikeout Pitches: How NOT to E-mail Prospects
I’m getting tired of spam e-mails and bad pitches. So, I was inspired by a recent blog post by Geraldine DeRuiter, otherwise known as the Everywhereist, in which she hilariously replies to every single spam message that she had received over a certain period of...Social Media Marketing Tips at Conferences
As I once wrote in an essay on how to speak at marketing conferences — events are an underrated marketing strategy because all marketing, in the end, is about people and not keywords, links, and news coverage. However, I write that statement with the caveats...The Alleged $7.5 Billion Fraud in Online Advertising (Moz)
My latest essay has been published today on Moz: So wrote Ad Contrarian Bob Hoffman, the retired CEO and chairman of Hoffman/Lewis Advertising, in June 2013 on a $7.5 billion scandal that has been developing under the digital radar in the advertising world for the...How to Use Server Log Analysis for Technical SEO (Moz)
My latest Moz essay for my log analytics startup Logz.io is live: It’s ten o’clock. Do you know where your logs are? I’m introducing this guide with a pun on a common public-service announcement that has run on late-night TV news broadcasts in the United States...Stop Thinking About Building Links! (BrightonSEO)
BRIGHTON, England — I had the honor of speaking at BrightonSEO last week for log analytics startup logz.io, and it was a pleasure to meet the British digital marketing community for the first time! For those who were not able to attend my talk, I have included...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group