My New Account on Mastodon
I have no idea what will happen with Twitter, but I have created a new account on Mastodon. Want to jump the queue with an early invitation there? Here’s a link: https://mastodon.social/invite/4LbP5j32 https://mastodon.social/@samueljscottHow digital marketing is directly contributing to climate change
My new column is live in The Drum: How digital marketing is directly contributing to climate change The planet is on fire – and digital marketing is partly to blame, argues columnist Samuel Scott. The earth has a finite amount of space and resources. Basing our...This is what happens when marketing theory meets the real world in a tech startup
My new marketing column is live in The Drum: As a columnist for The Drum, Samuel Scott has pulled no punches on what marketers need to do to fix their promotion mix. But saying is one thing, doing another. So here’s what happened when this industry commentator was...“Crypto influencers” getting paid in dollars reveals the industry’s sleaziness
My new marketing column is live in The Drum: Cryptocurrencies started to gain popularity long before last week’s release of a ‘shill price list’ for influencer promotion. In his new column, Samuel Scott looks at the history of crypto marketing and interviews people...Marketers rarely get what they pay for, the Gannett ad debacle was just the latest
My new column is live in The Drum: Marketers rarely get what they pay for, the Gannett ad debacle was just the latest Samuel Scott takes a look at the recent news that newspaper giant Gannett gave advertisers inaccurate information to advertisers on where their ads...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group