The Marketing Department of the Future
My latest essay is now on Moz: After leaving the porn website, I held various positions at global agencies before working now as a digital marketing and communications consultant. Today, based on the problems that I have seen and the fallacies that I have encountered,...How to Approach Owned and Earned Media
My newest essay is up on Moz! We all know content is king, but if your content marketing plan consists of blindly publishing daily blog posts on your website or submitting countless bylined articles (i.e., guest posts) to random outlets, your king will turn into the...Online Marketing is No Longer a Bag of Tricks
Google was founded close to the height of the 1990s tech bubble. (See above.) By the time that the search engine became the top method to find things on the Internet, the United States was in a recession. Despite the Dow Jones Industrial Average (DJIA)’s...How SEO Will Not Change in 2015
What is the difference between doing “SEO” and doing “marketing”? The answer lies partly in Moz cofounder Rand Fishkin’s recent webinar on Cracking the SEO Code for 2015 (see the full presentation) in which he addresses the following...Is There Fraud in the Online Advertising Industry?
Bob Hoffman has called it “fraud” perpetrated by “criminals.” The retired founder, chairman, and CEO of Hoffman/Lewis Advertising — who now writes the Ad Contrarian blog and speaks at advertising conferences — had been referring to...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group