How to Pitch Reporters in Various Industries
In the end, journalists are just another audience in a company’s overall marketing strategy — and they should be treated as such in publicity and public relations plans. A month ago, I wrote an essay for Moz on the coming integration of SEO and public...How to Get More Good Twitter Followers
Having a large Twitter following brings many benefits — more fans who will retweet your posts, higher Klout scores, better branding, more media attention are just a few of them. So, many CEOs have been telling their Vice Presidents of Marketing or marketing...The Future of SEO in 2015
Build, promote, and publicize a website that delights its target audience. Everything else will fall into place. This is the secret to good search-engine optimization for 2015 – but, frankly, it should always have been the best practice in the first place. Google is...Join Me at Brighton SEO in April 2015!
I’m honored to announce that I will be joining such esteemed marketing influencers as Aleyda Solis, Erica McGillivray of Moz, and Tom Anthony of Distilled on the speakers’ list of the next Brighton SEO in England in April 2015. I will speak on the...Why PR is Still the Best Branding Tool
What is a “brand”? To discuss modern branding strategy effectively, we first need to define our terms. The American Marketing Association and Wikipedia define the word as “name, term, design, symbol, or any other feature that identifies one seller’s...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group