Don’t Lose Control of Your Brand
Facebook does whatever is best for Facebook. In the end, the social network’s concern for your business is a secondary priority at best. Now that Facebook is a publicly-traded company, its primary goal is to maximize profits through whatever means possible. And that...How to Use Public Relations to Build Links (SMX Milan)
MILAN, Italy — Following my review of the speakers and presentations at SMX Milan 2013 last week, I wanted to follow-up on my promise to present my talk on how to incorporate public relations into a company’s overall SEO and online-marketing strategy. The...The Day the Keyword Died
Relax. Google’s recent move to eliminate most organic-keyword data in Google Analytics is not – as Moz CEO Rand Fishkin wrote on his personal blog – “the first truly existential threat our industry has faced.” But it is a threat to those companies and agencies that...Google is Helping Online PR and SEO, Not Hurting It
“Did Google just kill PR agencies?” That was the headline of a recent article on ZDNet whose author misunderstands the nature of online public relations and SEO – the answer to its question is a resounding “no.” Tom Foremski, the author, cites this page of...How to Integrate Content Marketing and Social Media
Content is the fuel of social media, so companies that want to take advantage of the opportunities offered by social media will need to create a complimentary content-marketing strategy. In a prior post on how to create a social-media marketing strategy, we outlined...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group