How to Build an Online Community for Marketing
In 2008, Forrester Vice Presidents Carlene Li and Josh Bernoff published “Groundswell,” a revolutionary book about business and marketing in what was then the beginning of the mainstreaming of social media. Four years later, their thoughts have not only...Google is a Machine That Wants to be Human
Google’s Panda Update is completed. The system goes online February 23, 2011. Human decisions are removed from website evaluation. Google begins to learn at a geometric rate. It becomes self-aware with the Penguin Update at 2:14 a.m. Eastern time, April 24th,...Differences Between Social Media and Community Managers
Has your company ever put out a job opening for a social-media manager and then received countless resumes for people with experience as community managers – or vice versa? You’re not alone. Many people – and even many businesses – mistakenly think that the two are...How Not to Duplicate Your Own Website Content
Your website may be duplicating its own content without you even realizing it – and thereby possibly causing negative effects on your search-engine marketing performance. Say that you are a company that sells widgets. One of your pages will list all of the widgets,...Why You Need a Good Landing Page
Have you ever sat at a restaurant table, opened the menu, and then saw that there was something approaching fifty options? If you’re like me, it probably took you ten minutes or longer just to make a choice: “Well, I haven’t had steak in a while… but the chicken looks...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group