The truth behind NFTs + Russia’s media strategy
Two columns today! First, my new column in The Drum on what NFTs actually are. The truth behind NFTs – and what marketers really need to know about the craze Columnist Samuel Scott wanted to understand the true value of NFTs for marketers. So how better to get to the...In 2022, should B2B content marketers focus more on advertising?
My new column is live in The Drum: In 2022, should B2B content marketers focus more on advertising? Many B2B marketers focus on ‘content’ rather than advertising, but is that the best thing to do in 2022? For the answer, columnist Samuel Scott interviewed the person...Who got 2021’s marketing predictions right – and absolutely wrong?
My new column is out in The Drum: Who got 2021’s marketing predictions right – and absolutely wrong? In the return of his end-of-year tradition, columnist Sam Scott scores some of the most noteworthy marketing predictions made at the beginning of 2021. Pundits and...New Keynote Video: Brand Purpose in a Schizophrenic Consumer World
Last month, I returned to the world of speaking with a brand new keynote in Biarritz in southwestern France. The text and deck are on this page here. The full, 40-minute video is below. (Don’t worry — I speak French only a little at the beginning!) For...Supply chain crisis a reminder of marketing’s forgotten priority – place
My new column is live in The Drum: The world is in the middle of a supply chain crisis that is delaying shipments and clogging many ports. In his latest Promotion Fix column, Samuel Scott reminds us that ’place’ is an often-ignored part of the marketing mix and shows...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group