In 2022, should B2B content marketers focus more on advertising?
My new column is live in The Drum: In 2022, should B2B content marketers focus more on advertising? Many B2B marketers focus on ‘content’ rather than advertising, but is that the best thing to do in 2022? For the answer, columnist Samuel Scott interviewed the person...Who got 2021’s marketing predictions right – and absolutely wrong?
My new column is out in The Drum: Who got 2021’s marketing predictions right – and absolutely wrong? In the return of his end-of-year tradition, columnist Sam Scott scores some of the most noteworthy marketing predictions made at the beginning of 2021. Pundits and...New Keynote Video: Brand Purpose in a Schizophrenic Consumer World
Last month, I returned to the world of speaking with a brand new keynote in Biarritz in southwestern France. The text and deck are on this page here. The full, 40-minute video is below. (Don’t worry — I speak French only a little at the beginning!) For...Supply chain crisis a reminder of marketing’s forgotten priority – place
My new column is live in The Drum: The world is in the middle of a supply chain crisis that is delaying shipments and clogging many ports. In his latest Promotion Fix column, Samuel Scott reminds us that ’place’ is an often-ignored part of the marketing mix and shows...The Taliban’s new three-pronged PR strategy is a temporary ruse
The world has watched in horror as the Taliban conquered Afghanistan and defeated the US and NATO in a war that began after 9/11 and lasted two decades. In this extra edition of The Promotion Fix, I show the long-term PR strategy that all Islamists use and the new,...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group