As m-commerce takes the world contactless, should agencies follow suit?
My newest column is live in The Drum: As m-commerce takes the world contactless, should agencies follow suit? Contactless and other mobile-based digital fintech payment methods surged in popularity during the pandemic and will remain in use afterwards. But are there...Why Snap should abandon Spectacles but keep augmented reality
My new column is live in The Drum: Why Snap should abandon Spectacles but keep augmented reality The bespectacled Samuel Scott says glasses have never been cool (and don’t get him started on VR headsets). In his new Promotion Fix column, he recommends Snap forgets the...A look at Burger King’s sales during Fernando Machado’s CMO reign
My new column is live in The Drum: The Burger King? A look at the maverick brand’s sales during Fernando Machado’s CMO reign On one hand, Burger King’s creative campaigns during the tenure of former CMO Fernando Machado received much acclaim, including top...How a new vegan cheese OOH ad shows the importance of brand equity
My new column is live in The Drum: A brand is more quantifiable than we think. In his new Promotion Fix column, Samuel Scott uses an outdoor campaign for a new vegan cheese to show an example of how to build a strong one and why OOH can be very effective. After a...The right and wrong ways that marketers can use Clubhouse
My new column in The Drum today looks at Clubhouse in the context of the myths and realities of social media: LinkedIn has many 25-year-old wannabe life coaches and motivational speakers who are inspired by Gary Vaynerchuk and masquerading as professional marketers....
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group