How Israel launched a world-leading Covid-19 vaccination campaign
My new column is live in The Drum: How Israel launched a world-leading Covid-19 vaccination campaign Israel has vaccinated a vastly greater percentage of people against the coronavirus than any other country so far. In this edition of The Promotion Fix, newly...I Had the Coronavirus Vaccine and Can Now Travel and Speak
In 2019, I spoke at more than a dozen business and marketing events. In 2020, of course, it all stopped. But now, Israel has vaccinated 12% of the people here. I just got mine. Starting in February 2021, I can now travel globally with an international vaccine...2020’s surprising top three marketing trends
My new column is live in The Drum: 2020’s surprising top three marketing trends There were many predictions about how the coronavirus pandemic would affect the marketing industry. Well, in his traditional year-end review column, The Drum columnist and keynote speaker...How President Biden might change social media regulation
My new column is live at The Drum: The landmark US law that makes social media networks and tech platforms immune from liability for what users post on them will change under President Joe Biden’s forthcoming administration, The Drum columnist Samuel Scott predicts....Event Marketing: How to Create a Media Plan for Promotion
My new talk — virtual or in-person — on how event marketers and promoters can use the latest data to create an effective media plan. Summary Online or offline? Broad reach or individual targeting? Personalization or no personalization? For effective event...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group