The right and wrong ways that marketers can use Clubhouse
My new column in The Drum today looks at Clubhouse in the context of the myths and realities of social media: LinkedIn has many 25-year-old wannabe life coaches and motivational speakers who are inspired by Gary Vaynerchuk and masquerading as professional marketers....A New, 60-Second Introduction
As Israel’s vaccination numbers increase, the local economy is slowly showing signs of life — including the advertising agencies. Now that I have a vaccination certificate and (soon) a green passport, I worked with one of them to create a new 60-second...How Israel launched a world-leading Covid-19 vaccination campaign
My new column is live in The Drum: How Israel launched a world-leading Covid-19 vaccination campaign Israel has vaccinated a vastly greater percentage of people against the coronavirus than any other country so far. In this edition of The Promotion Fix, newly...I Had the Coronavirus Vaccine and Can Now Travel and Speak
In 2019, I spoke at more than a dozen business and marketing events. In 2020, of course, it all stopped. But now, Israel has vaccinated 12% of the people here. I just got mine. Starting in February 2021, I can now travel globally with an international vaccine...2020’s surprising top three marketing trends
My new column is live in The Drum: 2020’s surprising top three marketing trends There were many predictions about how the coronavirus pandemic would affect the marketing industry. Well, in his traditional year-end review column, The Drum columnist and keynote speaker...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group