Study: “LinkedIn is Basically a Money Pit” Because of Ad Fraud
(Note: For more, see a prior speech of mine on how much of the Internet is fake and a column of mine in The Drum on what marketing and media professionals should do in response.) The LinkedIn Ads network is likely awash in mistaken clicks and bot traffic that make the...How to give memorable presentations at virtual business events
My new marketing column is live in The Drum: Suffering ‘death by PowerPoint’ is as boring as listening to Coldplay. And that is even more true when hearing virtual presentations. So, it is critical for speakers to keep audiences engaged over remote talks during the...How marketers can ‘speak CFO’ to survive the recession
My new column is live in The Drum: If you want to know how to thrive at work despite the looming economic downturn, learn from the biggest mistake I have made in my marketing career. When I was the first director of marketing at a high-tech startup company, our...What the UK’s Russian Interference Report Means for Social Media
A British parliamentary committee released a report today on Russia’s online interference into elections and referendums in the country. I obtained a copy and have provided a full analysis in a Twitter thread here. Read the full thread here.Why this Facebook advertising boycott is different
My new column is out in The Drum: Bill Bernbach once said that “a principle isn’t a principle until it costs you something.” Well, the marketing industry is finally stepping up to the challenge. As of yesterday (7 July), a public Google Drive...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group