The Day After Coronavirus:
(Note: I can deliver a keynote speech on this topic — see my marketing speaker page.) Countless marketing pundits have been proclaiming that the coronavirus and resulting global shutdown will change everything in the industry forever. But if the 1918 influenza...Debuting My New 2020 Keynote Speech Virtually
I will debut my new 2020 talk on brand hypocrisy versus brand purpose at #thefearless2020 virtual event with on April 17. There will be 150+ business and marketing speakers there. Interested? Register at this link here. See you soon — virtually!The Coronavirus Business Hall of Shame
(Note: My biweekly Promotion Fix column no longer has a home, so I’m publishing this special edition myself.) “You, alright! I learned it by watching you!” In July 1987, the Partnership for a Drug-Free America launched what would become one of the...Marketing Strategy vs. What Marketers Discuss
I was bored while being stuck at home for the third week in a row, so I created a graphic to illustrate a major problem in the marketing industry. If the diagnosis and guiding strategic policy are wrong, then the tactics will not matter. If the product, price, or...Marketing events in the time of coronavirus
My new column in The Drum is out — focusing on what event organizers, sponsors, and speakers should be doing: The best marcom campaigns happen in the real world and not on computer screens. But following the recent coronavirus outbreak, event planners and field...Brand Purpose and Cause Marketing Speaker Samuel Scott
Summary Brand Purpose in a Schizophrenic Consumer World Many consumers say they do not want to support sweatshops, but they still often buy the cheapest clothing and running shoes made in such places anyway. Companies today want to do better, but they are getting such...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group