PROTECT YOUR BUDGET: Defending Marketing Campaigns in Difficult Economic Times
In any recessionary environment, businesses instinctively want to cut advertising budgets — especially at the top of the funnel. In this talk, Samuel will give an introduction to Brand 101, demonstrate how brand advertising works, and show the benefits of building a strong brand. Then, he will show how to translate general marketing and advertising concepts into CFO-speak and financial metrics into CMO-speak so that both sides will understand each other. After all, cutting brand advertising spend in the short term will only hurt companies in the long term after the economy recovers.
Actionable takeaways:
— Understand how brand advertising gets leads and sales today and tomorrow, increases conversion rates, and raises pricing power over the short- and long-term.
— See why cutting brand advertising spend today harms companies tomorrow — even long after recessions are over.
— Learn how to defend your top-of-the-funnel brand advertising spend to CFOs, CEOs, and boards of directors.
THIS SPEECH CAN BE TAILORED TO A B2C CONTEXT, B2B CONTEXT, OR BOTH.