Marketing Speaker

Example Virtual Marketing Talks

As one of the industry’s orators in marketing, Samuel offers expert insights as a journalist with nothing to sell but his ideas. He creates customized presentations based on your desired general topic.

In his talks, Samuel uses his prior careers in journalism and marketing for twenty years to show businesses, conferences, and universities the true present and future of the marketing industry. He has served as a judge of the UK Ad Association’s Young Lions competition in advance of the Cannes Lions International Festival of Creativity. Anyone from a chief marketing officer to the head of sales and marketing to junior executives can learn from him.

Brand Purpose in a Schizophrenic Consumer World

Many consumers say they do not want to support sweatshops, but they still often buy the cheapest clothing and running shoes made in such places anyway. Companies today want to do better, but they are getting such mixed signals from customers. In this inspiring keynote, Samuel Scott will show how companies can navigate this complex environment and both help the world and sell more products at the same time. (See example video, deck, and text here.)

Actionable takeaway: See four examples of companies in various industries that are using brand purpose to help both the world and their businesses.

Media Planning in 2022 and Beyond: How to Integrate Brand & Performance Marketing

We are seeing the tyranny of online direct response and short-termism, both of which are hurting our long-term advertising effectiveness. Samuel uses the latest research to show that we need to get out of our bubble and rethink our approach to media planning today by integrating traditional and online channels as well as long-term and short-term strategies in the most effective ways. (See example video, text, and deck here.)

Actionable takeaway: Build marcom campaigns that both get sales today and build brands for more future sales tomorrow.

Building a Brand is the Ultimate “Growth Hack” in B2B Marketing

In this fun and informational keynote that can include props, Samuel will discuss Brand 101, the benefits of a strong brand, product marketing versus brand marketing, examples of good B2C and B2B branding, how to build a brand, and how to manage and measure brand equity. After all, B2B marketing is more similar to B2C than people think. (Learn more about this speech.)

Actionable takeaway: Build B2B brands that will get leads today and tomorrow, increase conversion rates, raise pricing power, receive media coverage, and attract more talent.