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Marketing Workshops for Companies and Conferences
After a career in journalism and years in marketing, Samuel Scott is now a professional keynote marketing speaker and member of Toastmasters International as well as the writer of The Promotion Fix column for The Drum and Head of Marketing for the IT mapping platform Faddom.
In 2019, Scott was a judge for the UK Ad Association’s Young Lions competition in advance of the Cannes Lions International Festival of Creativity. He has Mini-MBAs in marketing and brand management from Marketing Week in London, a Master of Advertising Effectiveness from the World Advertising Research Center (WARC), and a B.S. in journalism from Boston University.
Scott is American and lives in Tel Aviv. Follow him on Twitter and LinkedIn.
Examples of Presentations
Both virtually and in person, Samuel has given inspirational and informative marketing workshops at companies and events throughout the world.
Meet Samuel — A 60-Second Introduction
(See full speeches: Integrated Advertising in 2024 and How Brand Purpose Helps Companies)
Main Workshop (From One Hour to One Day to Multiple Days)
EVERYTHING YOU EVER WANTED TO KNOW ABOUT MARKETING (But Were Afraid to Ask)
Advertising, communications, and marketing are not the same thing. In fact, they mean very different and important things. In this workshop, Samuel outlines the end-to-end marketing process that has been created in academia and proven in the real world. He introduces the overall approaches that have been developed by the leading people in the field over decades and then adds further context and specific examples from his own career in marketing. This covers research, segmentation, targeting, positioning, funnel analysis, financial objective setting, product management and product marketing, pricing, distribution, marcom planning, and copywriting. Marketing is a lot more than just “creating content.”
Actionable takeaways:
— Learn the entire, end-to-end marketing process.
— Understand the theoretical foundations and then see real-world examples from Samuel’s career and elsewhere.
— See the best practices for each individual step and how they all relate to each other.
— Connect campaign metrics to strategic objectives to company business goals.
— Get handouts and summaries so people can do the same at their jobs.
Other Marketing Workshop Topics
- Marketing 101 — an introduction into marketing that covers the entire process of research, segmentation, targeting, positioning, objective setting, product creation, pricing, distribution, promotion, and financial analysis
- Brand 101 — how “brand” is actually just creating future sales pipeline, the benefits of a strong brand, product marketing versus brand marketing, examples of good B2C and B2B branding, how to build a brand, and how to manage and measure brand equity
- Marketing communications — an in-depth seminar on marcom planning that discusses the pros and cons of each tactic and channel and shows how to create effective tactical and media mixes how to create the most effective marcom campaigns and incorporate them into your overall marketing strategy
- Media relations, PR, and publicity — how to create a media relations plan from research to publication and reporter targeting to pitching stories to measuring the right metrics
- SEO — how to get found in organic search results for relevant queries that relate to you, your product, the solutions that you provide, and the questions that you can answer
- Public speaking — workshops and personal coaching for executives and others who want to improve their presentations
Fees, Recommendations, and Schedule
- For more information including fees, recommendations and my future schedule, go to my main marketing speaker page.